When I was an employee in a big business company, I was an ordinary staff member, just waiting for orders. Every time I went to work and on my way to work, I didn't have any thoughts about work. My work target was only to complete the tasks ordered by the Manager to me. My mindset was completely shaped as an employee who waited for orders from the manager. At that time, I did not have strong feelings or emotions at work because I was never given an understanding of the company's business. My mindset was not involved in the company's business.
In the next company, the Company regularly twice a year provides some kind of explanation in a relaxed atmosphere and as a reminder of the company's business process. The goal is that every employee really understands every breath of the company's business. How the company invites each employee to keep the breath of the company's business can still take place to support the lives of employees.
One of the topics discussed was about Company Products. It was explained that our pride should not be focused on the size of the company and the famous products that the company sells. Products are just a medium for business. Products are a medium to channel public funds into the company.
Every business or profit-oriented company must have PRODUCTS or SERVICES that are sold. Basically, the product or service is a medium to facilitate the flow of public money into the company. The product or service is not the main target of a profit-oriented business company. The main goal is how the product can attract public attention or emotions so that they want to come and make transactions to buy the product. The company's challenge is how to know the level of public need for the quality of products or services sold by the company. The company must know how competitive similar products or services are in the community in terms of quality, packaging, price and service.
It was also explained that the company's products have Profile Data or Features and Benefit Data or Solutions needed by the market. So, with the socialization of the company's business, every employee is emotionally involved to understand and support the company's business in their respective positions.