Every business must have a Highest Target that wants to be realized, commonly called VISION. VISION is a big imagination at some point in time that wants to be realized and usually wants to be the best, most successful, largest, choice, and so on. To achieve the VISION, the company must perform MISSION which contains a series of performance targets to realize the company's VISION. So every Business Company must have a BUSINESS VISION and MISSION.

Some examples of Business MISSIONS that are widely involved by various companies to support the achievement of the company's VISION include:

1. Achieving sales targets
2. Achieving Brand Image in the Top Of Mind of the public
3. Achieving Market Share target
4. All human resources are able to provide OUTPUT PERFORMANCE with the right Business Value or Capital to produce the Company's Business Targets.
5. Target level of Law Compliance achieved (Free of Penalty Threats)
6. Target level of "Safety & Security" achieved
7. Target level of Customer Satisfaction achieved
8. Operational cost target is achieved consistently
9. Target level of work harmony in every workplace achieved

In its daily activities, the company's business operations are focused on achieving the Business Mission in a sustainable manner, of course with increasing performance targets. This is where the role of MBO3 is to realize the performance target which is the Company's Business Mission to drive the company's business performance towards the VISION that has been set.